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Brands get planned and unplanned Oscars exposure | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
March 03, 2014 | Alicia Androich

On a night when a selfie of stars could crash Twitter and an actress’s sparkly headband could inspire its own Twitter account (@lupitasheadband), the power of celebrity and brands was on full display at Sunday’s 86th Academy Awards.

http://www.marketingmag.ca/news/marketer-news/brands-get-planned-and-unplanned-oscars-exposure-102501


 

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